Reader Profile

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US Map

Regional distribution

  • Atlantic Atlantic 37%
  • Great Lakes Great Lakes states 17%
  • Gulf Coast Gulf Coast 12%
  • Pacific Pacific (Alaska and Hawaii) 14%
  • Interior Interior 10%
  • Canada Canada and other countries 10%

Our readers are:

  • 96% male
  • 88% college educated
  • 58% have more than 20 years of sailing experience
  • 94% own their homes
  • 83% do not have a vacation home

Ages:

  • 25-35 2%
  • 35-50 19%
  • 50-70 69%
  • 70+ 10%

Household Income:

  • $25-$50,000 9%
  • $50-$100,000 40%
  • $100-$300,000 43%
  • $300,000+ 8%

Sailing habits:

  • 50% spend 0-30 days per year on their boat
  • 36% spend 1-3 months per year on their boat
  • 86% are daysailors
  • 60% are weekend or coastal cruisiers
  • 26% charter a sailboat
  • 20% spend a week on a chartered sailboat
  • 5% spend two weeks on a chartered sailboat

Our sailing readers also:

  • 46% attend boatshows
  • 43% like to hike
  • 42% like to bike
  • 39% enjoy photography
  • 39% like to canoe or kayak

Reader longevity:

  • 43% have been subscribing for 2 to 4 years
  • 15% have been subscribing for 6 to 8 years
  • 11% have been subscribing for 8 to 10 years

Issue importance:

  • 49% spend 2 to 4 hours reading each issue
  • 15% spend 6 to 8 hours reading each issue

Magazine readership:

  • 13.5% read only Good Old Boat
  • 84% do not read Sailing
  • 79% do not read WoodenBoat
  • 78% do not read Latitudes & Attitudes
  • 63% do not read Practical Sailor
  • 59% do not read Cruising World
  • 59% do not read Sail